MY WORK

TYPOGRAPHY

PROJECT:

'Detail' piece

(fine liner + photoshop enhanced)

This was my final outcome for a past brief in college based on typography and typefaces. The idea was based around one word out of three i was given, these were 'Migraine', 'Reflection', and in this case I went for 'Detail'. 

I also had to research into the history, anatomy and different kinds of typefaces which I weirdly enjoyed. In fact I came into college knowing nothing about typography or that it even existed at all, and now when it comes to sketchbook work or just sitting at home I'll grab a pen and practice my skills or look for inspiration on Pinterest. 

An artist I noticed along the way was Fran Mondello. I found her work by searching the hashtag 'detail' on Instagram to gain inspiration for my initial ideas. Her illustrations are absolutely incredible and full of detailed patterns that add up to create a bigger form (usually animals). My final piece was definitely inspired by this artist as when I tried her technique I thought it would suit my chosen word well.

Find her work at Franmondello.com

SMÜTH SMOOTHIES

College Unit 4:

(communication through art & design)

In this project, we were set the task to create our own brand of smoothies that could compete with the current market today and also appeal to a particular audience range of your choice. I decided to go with a slightly young, upmarket audience (16-30) and therefore would have to produce something that seemed sophisticated but also confident that it could do just as well as any other drink on the market.

After doing research into existing smoothie brands and healthy products it didn't take me long to generate my company name and logo ideas. 


The name 'Smüth' was mainly inspired by the dessert company 'GÜ' and also the word 'Smooth'. I thought the umlaut u character gave a slight look of sophistication as it does with Gü, and also seems a bit different to the traditional smoothie names that just give connotations of health. 

Here's my process of making the logo for Smüth:

STEP 1: Scan logo sketch and open in Photoshop

I scanned my accurately drawn logo sketch with my printer making sure the resolution was quite high (300dpi), and then opened it up into photoshop on a canvas size of W:29 H:21. I would usually use illustrator to make a logo but I find photoshop's pen tool easier to use when trying to make accurate type along with the grids and guides.

STEP 2: Pen tool it up

On a new layer, I used the pen tool and went around the existing splat shape as best I could but also rounding a few sides better. After closing the path I right clicked, still on the pen tool and selected 'Create vector mask', then 'fill path' with a red colour. I then changed the opacity of the created shape to 62% so that i could still see the sketch behind. 





STEP 3: Creating type

On another new layer, using ruler lines I bounded the type sketch in a box and measured each letter's width evenly for accurateness. After that I went around with the pen tool holding down shift to make straight lines. The ruler lines were also a huge help to show where i needed to go.

Then just as before, I created another vector mask and filled with white as this stood out most and went with a plain background.

And to finish the 'ü' I used ruler lines again and created two squares above the U then created another vector mask. 

And there you have it!

I decided to stick with this pinky red colour as it looked quite subtle but still effective. I'm also more than happy how this logo turned out as it looks exactly how I imagined and sketched down. If I could've done this project again I would try to appeal to wider ranged or older audience as that seemed more of a challenge.

SMOOTHIE PROJECT:
Digital fruit illustrations tutorial

In this tutorial I'm going to show you a really simple photoshop technique that i used to create two illustrations for my smoothie label. The main thing we will be using is the 'threshold' option.

You'll need:
Photoshop
An Image of an object such as fruit

Firstly you'll need an image to use, preferably your own but I'm going to use a free stock photo from www.sxc.hu/. 

Open It up in photoshop